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11th Annual UDITOA Convention and Trade Show

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Date: February 23, 2011

Kissimmee, FL. — “The drive-in theatre not only remains a time honored American icon, but in a down economy still offers the best value available for family entertainment” said John Vincent, Jr., president of the United Drive-in Theatre Owners Association (UDITOA).

Drive-in theatre owners and operators from across the United States traveled to Florida to learn the latest developments in theatre technology, hospitality and operations and to share their perspective on issues facing the industry.

Attendees were addressed by National Association of Theatre Owners (NATO) Executive Director Kathy Conroy and senior NATO staff who updated the group on industry issues as well as federal and state legislative and regulatory initiatives. NATO solicited the support of UDITOA members in working with decision makers to pursue a legislative and regulatory agenda fair and favorable to motion picture exhibitors.

Ongoing industry conversion to Digital Projection was a major topic of interest.  UDITOA wants to make sure drive-in theatres are able to convert to the new technology to ensure the ongoing success of this unique entertainment option.  Technical and financial challenges were reviewed.   Several Digital Projection manufacturers were present, some providing hands on demonstrations.

Discussions included vigilance in preventing movie theft, supporting the Motion Picture Association of America (MPAA) voluntary rating system and ways in which UDITOA members can play an even larger role in contributing to the Will Rogers Institute.

Vincent was also pleased to report the emergence of UDITOA as a valued participant in the prestigious Intersociety for the Enhancement of Cinema Presentation, Inc.  Intersociety members are the driving forces molding the direction of the industry and UDITOA is honored to join these distinguished organizations.

UDITOA members have delivered valuable insights and unique, creative solutions to the challenges inherent to the drive-in theatre industry. “From concession improvements to picking the right novelties to training our workers, our members are fully invested in doing everything they can to enhance our patrons’ experience when they visit our theatres,” said Vincent.